Optima Viewer
Optima Viewer is a browser-based layout management module allowing all departments, advertising, production, administration, edition control, editorial, and management to share layout information across an enterprise.
Using the latest technology, Optima Viewer users can see actual advertisement artwork and the artwork of finished editorial pages at a page or edition level.
As a web module, Optima Viewer also allows editorial, management and production personnel to view the layout remotely, generate reports and interact with the layout operator via a notification system, as required.
Security levels have been assigned in Optima Viewer so that individual users have varied access to publications, material instructions, placed ads, unplaced ads, find ads, sections, pages, financials and reports.
Optima Viewer users can confirm at a glance individual advertisers, their page achieved, if their ad has been placed within their booking parameters and the revenue against that advertisement.
Optima Viewer enables users to view past, present and future layouts. Having these layouts in one central database enables extended reporting, so that accurate comparisions down to the page section and edition can be made. For example we can compare, this edition / page / section against last week, last month or last year.
Optima Viewer enables management to monitor financial information such as the page, section and edition yields, ad fill and available editorial space, quickly and with extreme accuracy.
Optima Viewer is a powerful intranet management information tool, providing editorial, production and business management with precise information about past and future.
Optima Viewer enables those users who have secured access to view an easy to understand layout. A simple key to the various icons can be accessed via a drop down menu on the left of the web page. Minimal training is required.
Optima Viewer Ad Graphics and Editorial Graphics modules allow users to see WYSIWYG pages as they are being planned and released. As the ads and pages begin to be built so does your view of the paper. All the relevant financial data can also be seen, yeild, fill and $.
Optima Reporting
Optima provides a nerve centre for your entire enterprise, where everyone from advertising sales, production, editorial, edition control, the print site through to all levels of management can access vital up to the minute information on how your publications are building.
Optima provides, layout data, layout visuals, WYSIWYG pages, financial data from publication, section right down to the page, pagination volumes, percentage fill and yield. These are all the leading indicators required to drive your business. This data is stored in a database which can then be used to derive predictive analytical reports. Optima‘s simplicity of use belies its powerful impact on an enterprises ability to control its day to day operations, in order to improve the bottom line.
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