We’re here to stay
5 June 2008
By D Scene
Today Dunedin turns a new page.
D Scene is a major investment by two of the South Island’s most experienced independent publishers: the Thomas family of Queenstown, who founded Mountain Scene in 1972 and remain its owners today, and Bruce Bell, fourth-generation owner of Ashburton’s Guardian, which has served the Mid-Canterbury district since 1879.
We haven’t gone into this lightly.
We know the industry and we’ve listened to what you the reader and advertiser want. More importantly, we’re here to stay.
We’ve attracted award-winning reporters and highly creative advertising consultants. D Scene brings 23 new jobs to Dunedin – 20 full-time and three part-time – as a measure of our commitment to the city.
Supported by prominent news sources, and with long-term financial commitments from the major advertisers in today’s pages, this first edition establishes the beachhead of our battle against the old-established daily newspaper model you’re used to. We have you, the reader, clearly in our sights.
Editorial policy is firmly on the side of readers, not the establishment – we’ll be your voice when no one else will listen. That’s a promise.
Yet from today our ultimate judges will be readers like you. We’re determined to keep you turning Dunedin’s new pages week after week, for longer and longer.
Let the presses roll!